I oversee the comprehensive music strategy for the international linear TV/FAST channel and app playlists, and help shape the overall music experience across the entire XITE product line. My role involves directing a leadership team which manages software developers and music curators. Together, we orchestrate the seamless flow of videos—from their ingestion sourced from labels and distributors, navigating through our internal tools and databases, meticulously enriched with descriptive metadata, and culminating in curated content exported to our diverse array of products. Our unified mission is singular: crafting the best music video experience in the world.