Shain is a globally recognised thought leader at the convergence of music, culture and urban policy. This is showcased in his debut book, This Must Be The Place: How Music Can Make Your City Better, which came out on Repeater Books (distributed in the United States by Random House) on September 12, 2023. Shain has defined a new way to think about the value of music in cities and places and through it, influenced over 130 cities and places to invest in music and culture as founder and executive chairman of Sound Diplomacy and founder and executive director of the not-for-profit global Center for Music Ecosystems.