Sina Hall has been working in the music business for 21 years. She began her career as an intern for a local promoter, earned a bachelor’s degree in music and event management, and took on a booker position immediately after. Since then, she has moved on to touring with music acts of all sizes and now oversees international relations for live formats with brands such as Red Bull and The Walt Disney Company within Semmel Concerts - a company where she found her professional home. Sina Hall welcomes opportunities to use her experience to strategically build artists as a brand with focus on innovative and new live formats.

In 2018 Sina Hall found the brand “Sound Of Nashville”. It serves as an umbrella brand for touring artist from the country genre. The brand also has the mission to change the perception of the genre in the German speaking media landscape. The same year she became the head of the Country to Country Festival in Berlin. It launched in March 2019 and has been building its market since. Sina Hall proudly serves on the CMA Board of Directors. Sound Of Nashville sucessfully launched its first Open Air Festival in 2024.