With over 20 years of experience in the music industry, Tom Ketelaar is a familiar figure within the Dutch live music landscape. He currently works at Greenhouse Talent as Manager Booking Department, a role that feels like a homecoming after previously working there as a booker and promoter between 2015 and 2021. In between, Tom spent four years as Head of Programming at Muziekgebouw Eindhoven, shaping its artistic profile and connecting audiences with a wide range of national and international artists. His career began at Eindhoven’s iconic venue Effenaar, where he worked as a programmer from 2007 to 2015. Across venues, agencies and events, Tom brings a broad, hands-on perspective on how the live music ecosystem really works — and how it sometimes doesn’t.