Artists should focus on authenticity and genuine connections with their audience. Start with a clear vision and decide how to showcase it online. Choose the right platforms, content formats, and trends that suit you.

Collaborations and consistent, engaging posts help boost visibility. Stay adaptable, use analytics to refine your approach, and always stay true to your creative vision.

Both are essential for global success, for me personally music always comes first.

Social media is simply the stage to reach the right audience and connect with those who love your music and your vision.

AI can assist with idea generation, technical tasks, or experimentation, but the artist’s human touch—emotion, storytelling, and lived experiences—remains central.

Rather than focusing on a specific trend, I think artists should explore AI and experiment with its possibilities. Get comfortable with the technology and see how it can be used as a tool in your creative process or marketing efforts.

I'm really looking forward to seeing Heath live – I haven't had the chance to see them yet, but I've only heard great things about the band!

This is a great chance to connect with industry professionals and gain insights into current trends. In the panel I’ll be joining, we’ll discuss how independent labels and artists can leverage AI and its impact on the future of music production and marketing.