The Art of Artist Storytelling: Building a Memorable Brand in Niche Genres

In today’s saturated music landscape, great music alone isn’t enough. It’s the story behind the artist that makes people care. But how do you tell a story that feels authentic, especially if you work in a niche genre or come from a smaller music market? This panel brings together artists, media professionals, and international music marketers to explore how storytelling and branding can shape careers beyond borders. From crafting your visual identity and social media voice to pitching your story to journalists and adapting it for different cultural contexts – our speakers share practical insights, mistakes to avoid, and lessons learned. Expect an open, real-world conversation on how much time and investment authentic branding really takes, what kind of assets are worth developing, and how to make your narrative travel across borders – without losing your roots.