Everything you need to know about the Italian Music Market

Italy is known for its rich cultural heritage and passionate music scene, but what does it take to truly break into this unique market? From understanding the local trends to navigating the industry's distinct challenges, this session offers a comprehensive guide to a booming and exciting market (compared to 2022, in 2023 revenues for discography were up +18.8%, live music +37%, export + 20% ). We’ll dive into key insights, including streaming habits, radio airplay, and the role of local festivals. Whether you're an international label looking to expand or an artist aiming for Italian airwaves, this panel will cover everything you need to know to succeed in Italy’s dynamic and evolving music landscape. Discover the opportunities, the hurdles, and the strategies that will help you make your mark in one of Europe's most vibrant music markets.