Keynote - Interview Arthur Kok: Grounded presence in uncertainty

In creative industries, crucial decisions often must be made when data is ambiguous and precedents don't apply. How do experienced professionals and entrepreneurs navigate this uncertainty? This keynote and interview challenge the dominance of data-driven approaches to show how genuine expertise relies on a different capacity: maintaining perceptual openness under pressure. When you stay in contact with situations as they unfold—rather than contracting into analytical distance—you become able to perceive emerging possibilities that no business model can predict. We'll explore how grounded presence in uncertainty is a learnable skill, why it's increasingly critical for strategic decision-making, and how you can consciously cultivate this capacity in your own work.