Keynote interview with Robert Grima, President Live Nation Spain by Gordon Masson, IQ Magazine

From his early days playing guitar in psychedelic pop band Los Negativos, Robert Grima’s life has revolved around music and he has been one of the key pioneers in helping Spain become one of the must-visit destinations for international tours. His career as a promoter began when he started booking shows for his band and those of friends at the Bikini club in Barcelona, and inevitably he started bringing international acts to the Catalan capital, with his first company, La Iguana, promoting the first Spanish shows of acts such as Nirvana, Beastie Boys, Smashing Pumpkins, Radiohead, Oasis, Sonic Youth, Blur, Pixies and many others. A key player in the foundation of Madrid’s first alternative/indie music festival, Festimad, Robert was also one of the organisers of the Pop Festival in Barcelona, and for the last four decades has been one of the main promoters in both cities, bringing everyone from emerging talent to A-list superstars to Spanish soil to entertain millions of fans. Now, as Head Promoter and President of Live Nation Madrid, Robert’s roster includes the likes of Coldplay, Imagine Dragons, Foo Fighters, Madonna, U2, Muse, Beyoncé, Lady Gaga, Metallica, and others. With more than 30 years experience in live music, Robert sits down for his Eurosonic keynote with Gordon Masson, editor of IQ Magazine, who will delve into Robert’s life and career to explore what still drives his passion for live music; his unfaltering determination to care for his artists; and his unique vision and creativity that has helped Live Nation Madrid become one of the of the true powerhouse promoters in the global business.