Pump up the hype: Mastering festival marketing narratives

Dive into festival marketing where creativity meets strategy. This panel showcases the behind-the-scenes of compelling and award-winning campaigns done in the festival music industry, from harnessing the power of fan-contributed content to flipping negative perceptions of international tourism or creating a nationwide buzz every day for 1 month before the event. Learn about the creative process behind marketing actions that spread the word and fostered a deep sense of community and anticipation. Gain insights into the creative and strategic decisions that made these campaigns resonate with audiences far and wide.