Secrets to song virality

In this panel session, we explore the secrets behind campaigns that have created an international hype around emerging artists. From Angine de Poitrine’s viral live session on KEXP to working with fan pages, influencers, and marketing agencies, we’ll look at the strategies behind the hype. What are the new strategies to create a viral moment? How do you make sure it feels authentic and original? And how can you maintain the attention and build a long-lasting fanbase?