Brian Hetherman began his career when he landed at one of Canada’s premier Indie record labels and then to Universal Music and worked his way to became the youngest head of A&R for both MCA Records and MCA Music Publishing where he remained until 2001, and from there Brian was hired as the inaugural Executive Director of Radio Starmaker Fund, where he set up one of the largest Funding agencies in Canada.

In 2003 he pursued his dream of becoming and Artist Manager, Record label owner and Music Publisher with Curve Music and Cerberus Artist Mgmt, and in 2005 was tapped to become the President of the Music Managers Forum Canada, and soon was elected to the board of the International Music Managers Forum. In addition Brian has been an international consultant for Canadian Music Week between 2005 and 2024, he was Chairman of the IMMF, Chairman of the CCMA Board and worked with Musicians Rights Org (MROC) as Chair of their Artist Advisory Board as well as the GM of FACTOR from 2009 to 2011.

Brian is currently the Head of International and Domestic Relations for NXNE Music Conference and Festival after CMW changed name and ownership. He also manages the bands Pretty Archie, Nerima, and When In Rome, and leads both Curve Music and Sonic Envy.