Music is a true part of the personal and professional life of Chiara Santoro, Head of Scaled Markets and Label Relations EMEA, YouTube. Graduated from Bocconi University in Milan, Chiara has an economic background in relation to humanistic contents such as art, culture and above all music. Chiara began her career precisely in this sector, at Kiver Digital, one of the first Italian distributors of digital musical content, for which she worked both directly on musical content and on communication and marketing strategies. In 2011 she joined Google as Content Partner Manager for YouTube, in 2017 she joined the music partnerships team and moved into the role of Music Content Partnerships Manager, in which in 2018 she followed the launch of YouTube Music and the launch of the EMEA-wide YouTube music charts. Among the Italian artists with whom Chiara has worked most since the first steps in her career: Fedez, Ghali, Marco Mengoni. Today Chiara continues on this path increasingly in the name of music: she is responsible for relations with record companies and YouTube's music partners for the EMEA area, leading a team with direct responsibility for the markets of Northern and Southern Europe, the Middle East-North Africa, and Sub-Saharan Africa. Among the most recent projects followed directly and with his team: the live stream from the Milan Cathedral by Andrea Bocelli (2020), the integration of YouTube data into the official global charts, the collaborations with international artists such as Måneskin, CTangana , Morad, Aitana, Armin Van Buuren, Alan Walker, Elyanna, Asake, Davido and many more.