After he started promoting underground techno parties at the age of 19 and a 5 year stint as venue programmer for the Melkweg venue in Amsterdam, Hidde joined MOJO as a promoter in 2012. He is involved in festivals like Down The Rabbit Hole, North Sea Jazz and Pinkpop, and is also the concert promoter for artists such as Harry Styles, Billie Eilish, Stromae and Sam Smith. Always on the hunt for the next exciting project or future pop star, he states: ‘booking a new artist in a 200 capacity room and then seeing them play festival stages and arenas not long after that continues to be the most exciting thing in the world!