Ide Koffeman has been involved with Down The Rabbit Hole since its beginning and became the festival director in 2017. Down The Rabbit Hole is known as the most scenic camping festival in The Netherlands, located in the Groene Heuvels (Green Hills) near Nijmegen. The festival first took place in 2014 and has only sold three-day tickets since. Welcoming 45.000 visitors, Down The Rabbit Hole is considered one of the biggest pop festivals in The Netherlands. With an adventurous line-up of alternative pop music on three stages, set in the middle of the woods overlooking a lake, Down The Rabbit Hole is the perfect place to wander around and get lost in a different world. It is a place where art and dedicated fans can come together in a beautiful setting and experience music and culture, as well as a wide range of foods from all over the world. In the past years with Mojo, Ide has not only been involved with Down The Rabbit Hole but also with Lowlands, PITCH, Larger Than Live, and Eurosonic Noorderslag. Mojo Concerts is the organiser of more than 200 of the biggest music events of the year, including major festivals such as Pinkpop, North Sea Jazz, Lowlands and Woo Hah! Mojo also works on around 2500 club shows in The Netherlands every year.