Alongside working as an artist manager, Martijn Crama is a consultant in the music industry advising both artists and music organizations about their career plan. In 2018 Martijn released his first book for ambitious and debuting musicians called ‘Basisbagage’ and started a YouTube learning channel during Corona in 2020. A management curriculum for music conservatory students of the ArtEZ Popacademy was designed by Martijn.