Melanie Esther is an Artist Branding and Social Media Coach: she coaches artists in finding and telling their unique stories to accomplish a strong branding and social media strategy. She created her own method called 'Vind en Vertel' (Find and Tell) which she uses with artists to work on their Artist Branding, Fanbase, Visual Identity, Social Media Strategy and Release Content. With a lot of enthusiasm Melanie Esther works with all kinds of artists and she has taken part in talks at events like ESNS, Amsterdam Dance Event, Popronde and No Man's Land. Next to that she's also an elective teacher at the Conservatory of Amsterdam Pop and AEMA and guest lecturer at Conservatory of Haarlem, Codarts Rotterdam, Amsterdam School of Arts, NPAC and many more.

As co-founder of The Live Coaches, she works with artists on translating their unique stories into impactful live experiences. On their mission to make knowledge of live storytelling accessible to everyone, they produce and host The Live Coaches podcast, where they discuss the subject with prominent guests like Torre Florim (De Staat), Naaz, Camiel Meiresonne (Son Mieux), Typhoon and many others.