Petra is an experienced communications executive and consultant, who most recently served as the Executive Director of the European Music Managers’ Alliance. She has worked in music, film and live events, in Stockholm, London and Los Angeles. After having served as the Head of Marketing, Local for Diesel Music and Universal Music, as well as TV3 in Sweden, she has worked as an awards consultant and on international publicity at film festivals such as Cannes, Berlin and Toronto. During the pandemic, Petra founded an lobbying network for all major companies, organizations and arenas in Sweden, and she’s also founded a non-profit that raised over €1 million for refugees.

Petra holds a Master’s Degree in Communication Management from the University of Southern California.