Robbert Baruch leads UMGs engagement with European governments and institutions and global international organisations including the UN organisations and the G7/G20.

With a background in political science, public administration and religious studies, he has worked at the intersection of music, technology, politics and public policy for more than two decades. Before joining UMG, he held senior public-affairs roles at Buma/Stemra and the Dutch insurance industry, alongside earlier experience in elected and local government.

At ESNS, Robbert brings a global policy perspective on the issues reshaping music: artificial intelligence, copyright, cultural diversity, innovation and the future of the creative economy.