Roberto is a data scientist and computer engineer originally from Florence, Italy. After completing a degree in computer engineering, he focused his interest on data & AI, and obtained a PhD in Machine Learning and Data Analysis at Ghent University (Belgium). Eager to blend the passion for music with his tech & AI background, he joined Universal Music Group in London, UK as a Data Scientist, where he leads all AI, data & automation-driven projects within the UK Commercial Technologies team. For 4+ years, he specializes in building AI-driven solutions to uncover insights that drive music trends, promote existing catalogue and frontline releases, optimize artists’ social and streaming strategies and much more.