PHD is a growth-focused media agency driven by innovation and creativity. Founded in London in 1990, PHD was the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly. Wouter has been dedicated to helping brands grow with research-backed marketing and brand strategies, based on deep consumer understanding and insights. He has done so for international clients like Warner Bros. Discovery and local clients like Rabobank and Lowlander Beer. Combine this with playing bass on national and international stages the last 20 years, and Wouter is bound to challenge conventional thinking about marketing in the music industry.