The ticket market has long faced challenges when it comes to secondary ticket sales, extortionate prices and fraud. These issues compromise the integrity of ticket sales. Fans of Eurosonic Noorderslag (ESNS) have also encountered this. In order to meet these challenges, in 2023, ESNS launched its own Resale Platform with the help of See Tickets. The ESNS White Label Resale platform is a secondary ticket marketplace integrated into the ticketing platform, allowing ESNS to keep both resale and primary ticket sales all in one place.
“In these times where smart interpretation of data and personal communication are paramount, we as a festival are always looking for new opportunities to optimize the visitor experience. The introduction of its own resale platform ensures that fans always pay a fair price, and guarantees that their tickets are valid. This focus on service and reliability adds to a positive overall festival experience and strengthens the relationship between ESNS and its audience, both primary and secondary,” says Jet Schuit.
Jasper Butter adds: "When collaborating with other parties, it’s important to us that customers can make choices that fit their brand, strategy and objectives. Our technology simply provides the tools to achieve those goals. Providing flexible systems and a wide range of integrated solutions are key elements in this process."