In the rare case of the 21-year-old Finnish songwriter ALMA it's all about talent and songwriting. Debut song Karma is one of those instant pop gems that earned her two Finnish Grammys and comparisons to Rihanna, or 'the voice of Amy Winehouse with Crystal Castles' electronic pop'. She has scored smash hit after smash hit (with German EDM-producer Felix Jaehn and recently American hip hop artist French Montana), is signed to Universal Music and made quite an impression at the BBC Radio 1 Future Festival and at Eurosonic 2017. She’s currently working on her debut album with the likes of MNEK, Rudimental, Gorgon City, Sub Focus, 2 Inch Punch and Charli XCX.