The Manchester vibe-maker is riding on a crest of a wave of attention, the result of previous releases Waeveybby Volume 1 and Vibe, Volume 2 – plus an infamous Colours session. But it’s the new Hoodrich EP and the journey leading to this point that solidifies IAMDDB as one of this generation’s most self-aware artists. By soul-searching, feeding the result back into her music, she's an undeniable talented artist – one naturally balanced between the yin and yang of the intrinsic human experience. She describes her sound as urban soul.