Paula ‘La’ Cendejas is a Madrid-based artist, who, in 2019, decided to launch her solo career with Alizzz helming the production. She was chosen as one of the 12 Spanish 'artists to follow' in 2024 by Billboard Latin, and also by Rolling Stone, who ranked her second album Tsunami as number 11 in the best Hispanic Albums of the year. Paula has collaborated with the likes of Jesse Báez, C.Tangana, Feid, Girl Ultra, Piso21, and performed for large crowds in South and North America.