With his first single ‘Ludim’, Luka Rajić made an immediate impact on young audiences eager for contemporary pop music in the Serbian language back in 2020. He signed to Universal Music Serbia and became a key performer in the regional music scene. Luka's debut album is kind of a diary of the 20s, warning us that there are generations "awake, thirsty and full of dreams". Universal released Deca novog milenijuma (Children of the New Millennium) on September 6, 2024.