No Guidnce is a London-based R&B vocal harmony 4-piece formed in early 2021, consisting of members Zeekay, Josh, Kaci & Ebubé. Having initially gained an audience via TikTok, they launched their debut single in March 2023. Since then, No Guidnce released more music, written by the likes of Victoria Monet and produced by studio superstars such as Lunchmoney Lewis (Nicki Minaj), JR Rotem (Rihanna, Chris Brown) and Ben Billions (The Weeknd).