Barnaby Harrod visited Spain in 1989, ran with bulls in Pamplona, joined a Spanish punk rock band and decided that that was the life for him. He formed Mercury Wheels in 1998 together with Elie Muñiz and they specialized in breaking new talent into Spain. In 2015 the company was incorporated into Live Nation to form Mercury Wheels @ Live Nation. They continue to break new talent and to build and consolidate acts with shows that range from 150 cap rooms, all the way through to Stadiums; as well as booking for festivals and concert series throughout the length and breadth of Spain!