Lot is a Senior Influencer Marketing Specialist at Wayv Agency, working at the intersection of music, creators and digital culture. She specialises in developing creator led campaigns that translate music releases into relevant online moments, with a strong focus on TikTok, Instagram and emerging platforms.

At Wayv Agency, Lot works closely with artists and labels to build influencer and social media strategies that support releases, strengthen artist positioning and drive long term audience growth. She has worked on campaigns for major music partners including Sony Music, Universal Music Group and Warner Music, as well as brand driven music activations such as the OKX x McLaren F1 Team collaboration, alongside partnerships with Maybelline and Kruidvat.

Before joining Wayv Agency, Lot focused on social media and digital marketing within the music industry, including work at Hardwell's Revealed Recordings and Future House Music. She has also been involved in various projects with artists such as Antoon and Sam Feldt, contributing across different aspects of artist and campaign support.

Her approach is human first and data informed, combining creative intuition with platform expertise and a strong understanding of online communities.