Moderator Tom Rose, Propeller Communications
Speakers Ben Rimmer, Believe / Hervé Riesen, Radio France / Anja Caspary, radioeins/Rundfunk Berlin Brandenburg / François Küffer, RTS Couleur 3
Artist development through radio
challenges and opportunities for 2023 and beyond!
Presented by: EBU/Euroradio
THU - Oosterpoort - Front 2 - 13:30-14:30
How radio can stay ahead of the curve in artist development, given the constantly shifting music marketing mix and landscape. What are its strengths but also the challenges it faces when compared with other traditional and new media outlets for audience development (including as social media)