Cultivating Community: From Traction to Tickets

In a time where venues, festivals and agents are stressing over the struggle to sell enough tickets, virality no longer seems to be the guarantee for success. Followers on social media do not directly translate to ticket sales and we’re seeing arena tours being cancelled left and right. This panel tries to delve deeper in this recent challenge and share marketing strategies executed on different levels, with a focus on niche and under-represented genres.