Eric van Eerdenburg, was festival director of Lowlands Festival from 2000 to 2025. He now took on the title director new business development at Mojo Concerts. He brings to the job a vast amount of experience and a familiarity with the challenges that are part of the handling of a large scale music events. At the same time he maintains an awareness of both the ups and the downs experienced by both artists and audiences. Over decades Lowlands has contributed to the modern DNA of music festivals and paved the way for other, younger festivals.

Mojo Concerts promotes about 350 shows a year, about a dozen major festivals ( a.o. A Campingflight to Lowlands Paradise, North Sea Jazz Festival, Pinkpop, Down The Rabbit Hole ) and books about 4000 clubshows per year in the Netherlands.