Eric van Eerdenburg, also known as Mr. Lowlands, is an archetype festival director. He brings to the job a vast amount of experience and a familiarity with the challenges that are part of the handling of a large scale music event. At the same time he maintains an awareness of both the ups and the downs experienced by both artists and audiences. Over decades Lowlands has contributed to the modern DNA of music festivals and paved the way for other, younger festivals. Mojo Concerts promotes about 200 shows a year, about a dozen major festivals ( a.o. A Campingflight to Lowlands Paradise, North Sea Jazz Festival, Pinkpop, Down The Rabbit Hole ) and books about 2500 clubshows per year in the Netherlands.