Loubna El Boujoufi is a dedicated advocate for global music, shaping the cultural landscape at TivoliVredenburg in Utrecht. Fueled by a love for music from the SWANA region, she entered the live music scene with a passion for diversity. As a programmer, Loubna envisions a culturally rich space where diverse voices thrive on and offstage, fostering inclusivity within the cultural sector. Her approach combines personal expertise with a desire to engage the audience, initiating collaborations and providing a platform for emerging artists. Over the years, Loubna's efforts have successfully attracted visitors with a bi-cultural background to TivoliVredenburg. She aims to contribute significantly to the broader landscape of diversity and inclusivity in the cultural sector, creating a space where the universal language of music connects people from all walks of life.