Paul is co-owner and creative director of Paradigm. Within the organization Paradigm, his focus is on social projects, sustainability and art. As a board member of cooperation De SuikerBiedt he coordinates social and educational initiatives. As the relationship between self and the world is reciprocal, Paul feels a responsibility to develop innovative ideas to sustain the earth. Through Platform GROenn he hopes to encourage and motivate event organizers to minimize their ecological footprint and to transform event spaces into environmentally friendly areas.