Robby Towns is the Co-founder / Head of Strategy for creative services company, GoodCopBadCop, working with clients like BRELAND, Louis York, Chevrolet, TikTok and Carhartt. Towns also serves as the Chair, Nashville Chapter for MMF-US. Prior to starting GoodCopBadCop, Towns worked as a consultant for PRSforMusic, Columbia Records, Google and served as the Director of Digital Strategy for the Music Business Association where he helped spearhead the release of the first universal Music Metadata Style Guide, as well as advancing industry wide initiatives around digital strategy and marketing. He played a key part in bringing the Music Biz conference to Nashville in 2015, where it has remained. Towns began working for Spotify as a consultant focused on Publisher Relations in 2015 and was hired by Troy Carter as Director, Songwriter Relations for Nashville until exiting in 2017. He has served as a U.S. delegate to Eurosonic-Noorderslag on seven prior occasions.