ESNS and Soundcharts identify a gap connecting the audio-visual sector with the music sector in Europe, the so-called sync market. The sync markets are well developed in some European countries internally, while in others are lagging behind. Both of those, however, are missing worldwide visibility and representation; while Anglo-American tracks can access European markets in massive commercial campaigns, European musicians and tracks have rarely reached foreign markets in terms of sync.
Some of these issues are already being addressed. For example, Europe in Synch is making a great contribution to smaller emerging markets such as Estonia, Portugal, Hungary, Slovenia and Austria by presenting the publishing power to local musicians, educating them about the commercial possibilities and connecting them with domestic and European marketing agencies.
To contribute bridging this gap, ESNS and Soundcharts see the potential in technology, by bringing the European markets even closer together and to reflect the continent's creativity worldwide. The proposed technical solution is to develop a ground-breaking AI-powered chat interface that supports European music, linking it directly with possible sync customers such as TV producers, film producers, marketing agencies, gaming industry, sync agents. etc.
The proposed AI-powered search will be significantly different from any other AI currently on the market, as it would source its factual data directly from the metadata database of Soundcharts, one of the largest depositories of music data including airplay, streaming and social media. In addition to this depository, we would additionally add sources of track (song) data, such as: energy, mood, genre, emotional profile, instruments, vocals, segments, etc. characteristic to match the search criteria.