The Viennese producer, singer and songwriter ARAI (real name Artur Aigner) presented his debut album ‘DRAMA POP’ in June 2023, its nine songs shaped by a wide variety of influences, but all bearing ARAI's unmistakable signature sound. They are all part of his self-proclaimed genre: “Drama Pop” songs are playful, theatrical, sometimes over the top, yet musically sophisticated and complex. The lyrics are deeply personal and drawn from Artur's life.