Fans as Stakeholders: How Gen Z Redefines Community and Ownership
Gepresenteerd door:
NHL Stenden Creative Business
ZA
17 Jan -
11:30 -
12:30 -
Oosterpoort - Kunstpunt
Tech & innovation,
Artist & management,
Marketing & (social) media
English spoken
The panel explores how Gen Z transforms the relationship between artists, fans and platforms through community-driven engagement and new ownership models. For this generation, being a fan means participating, co-creating, and even co-owning. From superfans on TikTok and Discord to Web3 tools such as tokens, smart contracts, and DAOs, Gen Z is building decentralized, participatory ecosystems that challenge traditional industry structures.
What does it mean when fans become stakeholders in an artist’s success? Can co- ownership through tokens or equity become the next evolution of fan engagement? How can labels and managers support these shiRs while ensuring fairness and authenticity? And how can the industry balance empowerment and inclusion with the risks of speculation and inequality?
What does it mean when fans become stakeholders in an artist’s success? Can co- ownership through tokens or equity become the next evolution of fan engagement? How can labels and managers support these shiRs while ensuring fairness and authenticity? And how can the industry balance empowerment and inclusion with the risks of speculation and inequality?
