The Biggest Music Theft in History (Nobody Is Talking About It...yet)

Millions of companies publish billions of social posts each day, using music as a default driver of reach and attention. It's often assumed this use is permitted, yet TikTok and Instagram Terms of Service are explicit: in-app music is for personal accounts only, business accounts are responsible for rights clearance. What has followed is industrial-scale negligence — one of the largest ongoing acts of music piracy and the biggest unclaimed rights pool in the industry.

That era is changing. Tech companies have built scanners that map infringements at scale. Pricing intelligence tools are turning sync data into litigation evidence. And low-entry revenue recovery models mean enforcement is no longer reserved for major catalogues — increasingly viable for independent artists and publishers.

This panel will dive into what democratized enforcement looks like in practice. How revenue recovery is handled when a company gets caught. And what sync infrastructure built for the speed of social media might look like.

Essential for artists, managers, independent labels and publishers navigating sync in the social media era.