The content analysis was done by looking at the websites of 39 ESNS Exchange festivals The analysis showed that larger festivals tend to prioritise sustainability communication more than medium-sized and small festivals and the most commonly addressed topics were energy and water management, transportation, and strategy.
The survey results demonstrated that in general, music festivals communicate about their sustainability efforts. The main findings are:
- Communication in the areas of food and beverages, material and waste management as well as travel and transport, receives the most attention.
- The primary challenges to become more sustainable for music festivals includes inadequate support from local authorities, limited supplier options, and a lack of financial resources.
- Most festivals use their websites and social media to communicate about their sustainability efforts or they communicate at the festival itself. Advertising about sustainability topics is not common. Information about travel and transport, material and waste and strategy are mostly communicated via the app, social media and website.
- Festivals do not clearly indicate encountering challenges that hinder communicating about sustainability. The only challenge mentioned by the respondents is that the already substantial amount of content that festivals need to communicate sometimes hinders them from conveying sustainability efforts to their audience.
Although many tools are available to support festivals in their sustainability strategies and communication, the awareness of these tools is limited, and often not used. This shows that communication efforts to promote these tools could lead to beneficial results for festivals to become greener. Please visit https://yourope.org/know-how/green-roadmap/ for the European Green Festival Roadmap 2030.
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