Gut feeling is dead (right?)

The live music industry has long been driven by instinct, relationships and ‘gut feeling’. But now, data becomes more sophisticated and more deeply embedded in how tours are planned and deals are made. From integrated ticketing systems to data platforms, promoters can now predict with increasing accuracy which artists will sell, where and when. Who benefits when data decides who gets booked? And what happens to risk-taking, artist development and cultural discovery?