Anca Lupes is one of the most experienced professionals in the Romanian music business. One of her most important advantages is that during her career she works in almost all the areas of this industry: mass media (press, radio, TV), concert organising, record companies, music publishing, management and booking agencies.

Due to her extensive experience, in 2006 she starts teaching music business in Romania. In 2009 she becomes the first Romanian music business professional to graduate the Master in Music Business program from Berkelee College of Music (Boston, USA). In 2016 she founds the first international music business conference in Romania – Mastering The Music Business conference & showcase festival - which quickly becomes a relevant professional event in the CSEE area. She is the pioneer of music business education in Romania. Currently she is President of RAW Music (the main organiser of Mastering the Music Business and Romania´s official music export office) and Executive Director of INDIERO (the Romanian indie labels & music publishers association, affiliated to IMPALA and WIN).