Gareth Deakin is a serial meddler in startups and music tech, helping founders navigate the realities of building at the intersection of creativity and technology. With over two decades across major labels, independents, and high-growth startups, he advises early-stage companies, investment funds, and government bodies. Gareth runs Sonorous, leads the ADE Startups platform at Amsterdam Dance Event, and is a Board Member of Music Technology UK, a member of Nordic Music Tech, and co-chairs AFEM’s Emerging Technology group.