Musicologist, entrepreneur and musician at heart, Hans Brouwer is the founder of MassiveMusic, the agency of record for some of the most famous brands in the world – from Nike and Apple to Heineken and UEFA. His vision has been praised as ‘unmissable in the landscape of music and brands’. On top of it, Hans puts his time and energy into being an ambassador for Red Cross Amsterdam and Tickets for Good. He’s also founder and chairman of the board at A'DAM Music School as well as a member of the supervisory board for the Metropole Orkest and ‘Meer Muziek in de Klas’, to promote structural music education for all primary schools in the Netherlands. As one of the partners, Hans also co-developed A’DAM Toren, Amsterdam’s creative music hub and home to MassiveMusic HQ.

Personal Awards: 2011 Amsterdam Business Awards winner, 2017 Adformatie top 100 winner

First record: ‘Angie’, The Rolling Stones Favorite album: Songs in the Key of Life Favorite noise: KTM Duke Skills: Walk through life, talk to people