Since graduating in Economics, Kushal (or Kush for short) has worked across product, innovation, marketing, digital strategy and business development in industries ranging from music to fintech, giving him a broad perspective on driving growth in different contexts.

Kush joined MassiveMusic in early 2024 to evaluate new growth opportunities across the Songtradr group, including Bandcamp. In his current product role, he leads delivery of ComplianceCheck, which helps brands reduce their litigation risk from using unlicensed commercial music on social media. He has also been a key voice for adaptive music, AI-led development and gaming.

Previously, Kush was Head of Training at Music Ally, delivering digital strategy and technology consultancy to clients including Sony, Universal, Warner, the BBC, Spotify, Amazon Music and Berklee College of Music.