Marta Pallarès is a music journalist from Barcelona with a masters degree in cultural journalism, who has developed a career beyond media to dive into music business. Back home after some years in Mexico City, and following two editions coordinating the Primavera Sound festival livestream with Red Bull TV, Pallarès got in charge of the international comms for the event. In 2023 she became its Head of Press, a position where she continues handling the relationship with media partners, while building strategies with national and foreign press and leading Primavera's press team. Pallarès is the company’s official spokesperson for initiatives such as the event's pioneering commitment to gender balanced lineups. Since 2019, she coordinates the partnership with the United Nations Sustainable Development Goals campaign. She is also one of members of the board of YOUROPE, the European Festival Association that represents 122 festivals and associated members from 30 European countries.