Marta Pallarès is a music journalist from Barcelona with a masters degree in cultural journalism, who has developed a career beyond media to dive into music business.

Back home after some years in Mexico City, and following two editions coordinating the Primavera Sound festival livestream with Red Bull TV, Pallarès got in charge of the international comms for the event. In 2023 she became its Head of Press, a position where she handled the relationship with media partners, while building strategies with national and foreign press and leading Primavera's press team.

Starting in 2019, she coordinated the partnership with the United Nations Sustainable Development Goals campaign. Until October 2025, Pallarès was also the company’s official spokesperson, both for the festival and for DEI initiatives such as the event's pioneering commitment to gender balanced lineups.

She is on the board of YOUROPE, the European Festival Association that represents 122 festivals and associated members from 30 European countries. Amongst other recognizitions, Pallarès was awarded the Excellence Award at the Iberian Festival Awards in 2024.