Nina Mathys is a professional fangirl turned marketing strategist from Switzerland and the founder of blank agency. Built on the belief that fans aren’t just an audience, but part of the story, she leads a small team of professional fangirls helping artists fill the blank in their fan and community strategy. She is also part of the communications team at m4music Festival.

Starting out in 2013 with a One Direction fan page that reached 14k followers, Nina spent years participating in multiple fandoms before bringing that perspective into the industry professionally. Today, collaborating with artists ranging from global acts to emerging ones, she focuses on turning passive listeners into creators, advocates, and an active part of an artist’s world.