Sam Shemtob is a director of the Face-value European Alliance for Ticketing (FEAT), which he launched in 2019 together with some of Europe's leading promoters to fight for a fairer ticket resale ecosystem. FEAT was instrumental in uniting the live sector to fight for landmark regulation of online secondary ticketing marketplaces in the Digital Services Act, which comes into force in 2024. In 2019, FEAT successfully lobbied for the EU’s first ever legislation on ticket resale, banning bots. Sam has also led FEAT's development of industry resources on how to tackle unauthorised ticket reselling. Prior to helping establish FEAT, Sam founded leading communications consultancy Name PR, which counted the Society of Ticket Agents and Resellers (STAR), the Association of Independent Festivals, Twickets and Eventbrite among its clients. Sam contributes to the UK’s All Party Parliamentary Group on Ticket Abuse.