Tracy Tchai is a music industry professional specializing in digital marketing and audience engagement. As the Audience Engagement Manager at Mascot Label Group, she combines creativity and data-driven insights to develop campaigns that boost artists' visibility and ensure brand consistency. Day-to-day, she creates online marketing strategies, manages content workflows, and collaborates with influencers. She has worked with international artists like Beth Hart, Black Stone Cherry, P.O.D., and Conquer Divide, connecting them with fans worldwide.